[CASE] Alkmaar City Run by Night

The Laat, the Langestraat and several other small inner city streets form the backdrop for the more than 9.000 participants in the Alkmaar City Run by Night. The cosy atmosphere, the beautifully illuminated route and the musical experience ensure that this popular event is sold out in a few days every year.

Always a beautiful commemorative medal

The participants of the Alkmaar City Run by Night used to receive a beautiful medal afterwards as a reminder of their performance. After all, whether you walk often or for the first time: 'Every achievement deserves a beautiful memory!'

The medal design

The organization of the Alkmaar City Run by Night itself had a clear idea of how the medal should be designed for this edition. Our DTP was able to work energetically with the following wishes:

Emphasize the Run & Swing theme
Attention for the Great Church
Open elements
Colouring with the red colour of the logo

Run & Swing theme
The Alkmaar City Run by Night is distinguished by a spectacular Run & Swing theme. Along the course are DJs, samba bands and dance groups to guide the participants to the finish. Disco lights illuminate the streets. After the finish the local hospitality organize a great party. Nice bands and DJs provide the runners good dance music in the bars and discotheques.

The Great Church
This year the Great Church of Alkmaar celebrates its 500th anniversary. More than 25 local organizations celebrate this jubilee with special projects in and around the church. Therefore the Great Church should be featured in the medal design. Especially since all runners start and finish near the Great Church and Church Square.


To give the commemorative medal an extra personal character, the organization of the Alkmaar City Run by Night chose Medaltab. Participants order a Medaltab at registration for only € 5,50 incl. VAT. After the finish they will simply receive their medal. A special reserved space is visible on the back of all medals.
The shape of the insert is based on the exact measures of the medal. On the Medaltab the name and finish time of the participant is engraved. Shortly after the Alkmaar City Run by Night, the participants received the personally engraved medal inlay. It was sent by mail. After reception, the participant easily put it onto the medal by using the self-adhesive strip.
It is also possible for the participants to order an additional Medaltab. This service is used for example by participants who unexpectedly run a PR. The organization refers its participants to this website. The costs for an additional order are € 5,50 incl. VAT.

In addition to the extra service that the organization offers to its participants via Medaltab, the organization also receives part of the proceeds. And that without investment or risk! Curious about the opportunities for your organization? Contact us now  and we are happy to be of service with a tailor-made offer, without obligation.

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